Talks
Mapping the Competitive Landscape
2017 UXPA Conference, Toronto
This presentation focused on how to combine journey mapping with competitive analysis to uncover opportunity areas. Topics included:
How to select competitors to analyze
How to create a journey map that includes competitor data
How to read the journey map to uncover interesting insights and opportunities
The talk was attended by approx. 100 people and received a 4.5/5 average rating for content and presentation.
Attendee Feedback:
“This session was brilliant. Talks like this cause legitimate improvements within the UX trade because they explain how to apply methodology in new and innovative ways. She was awesome. My favorite talk so far…”
“Loved how it was straight to the point, and gave me actionable items I could take back to my workplace!”
“This is why UXPA is my conference of choice: new techniques and approaches I can actually use.”
Evidence Driven Design
Product Camp, 2014, Seattle
I gave a talk at a Product Management conference on evidence-driven design and four qualitative research methods that can be used to evaluate a product at different stages of the development process. The methods were:
Interviews
Concept Testing
RITE Testing
Desirability Toolkit
This was an unconference so I decided to use hand-drawn slides to really focus more on the content.
Windows 8 Design
Microsoft Store, 2012, Bellevue, WA
This is a presentation a coworker and I gave at the Microsoft Store in Bellevue, WA in partnership with a developer evangelist at Microsoft. We presented to a group of engineers on the basics of UX design and common design patterns to consider for their Windows 8 apps. The talk was well attended and we were later invited as guest judges and coaches at Windows 8 hackathons.